Covering letters: how the writing styles are like 6 types of shoes.

There are around 313,000,000 results in Google for how to write a covering letter. This being said, it still causes people to have a little panic when it comes to writing a CV or covering letter.

For a start, unless you happen to love writing words (I do – in case you haven’t noticed!) it can become a bit of a chore. I get it, in the same way I am not fond of cooking so that would be a chore for me but not for a someone who loves cooking.

And then there is that added pressure. You need a covering letter if you want to apply for a new job. Someone is going to read it. Someone is going to judge it.

Let’s have a bit of fun and think about covering letters a little differently.

Before you get down to content, you need to think about style. Style is fun. Style gets you noticed. So, here are my 6 writing styles (to match your shoes game).


You love dynamic environments. You are driven by innovation and creativity. You thrive on standing out from the crowd.

Shoe type: stilettos – you ooze style and flair, putting it well above comfort and practicality.

Covering letter style – promote your artistic innovation, creativity and flair.


You enjoy detail. You bring structure and focus to streamline tasks. You thrive on turning a chaotic mess into order. Everything has a place. Everything has a system.

Shoe type: boots – they offer structure but different boots are available to suit different needs.

Covering letter style – promote your ability to bring structure to any given situation.


You love to lead teams. You confidently empower others and bring decisive task delegation. Each member is a sum of the whole. You focus on team effectiveness and drive success.

Shoe type: climbing shoes – you rise to the occasion and expect your team to do the same.

Covering letter style – promote your leadership style and impact on others you lead.


You are motivated to go above and beyond to meet goals. You are solution-driven and ensure tasks are completed on time and to budget. Your focus is on the delivery, no matter what.

Shoe type: loafers – flat, sensible, slip-ons, no fuss or frills, laces or buckles.

Covering letter style – promote the results you deliver through your practical abilities.


You love problem-solving and have a real knack for finding solutions. You bring a resourceful approach. You enjoy getting stuck in when others are shouting for help.

Shoe type: wellies – ready to jump into any situation, no matter how messy, to solve issues.

Covering letter style – promote your analytical approach and ability to source solutions.


You excel in collaborative environments and are driven to help others. You are a strong team player with a focus on making other people happy with the work you do.

Shoe type: trainers – ideal for always being on your feet running around supporting others.

Covering letter style – promote your passion for customer service and helping colleagues.

Did you enjoy the game?

Still need help writing your covering letter?

Writing covering letters can be fun when you match and promote your style. The art of a great covering letter is to promote YOU, as well as your skills and experience.

If you are still concerned that your covering letter will be a ‘flip-flop’, don’t a be a stubborn ‘mule’ about it. It might be a ‘croc’ of a job for you but there are others on this ‘platform’ that are ready to help.

‘Sandal’ a message here for CV services information and I’ll ‘moccasin’ something up for you.



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I first worked with Will whilst I was a junior member of a teaching team. I worked closely with him for around three years and he became a true mentor to me. During this time Will helped encourage me to discover my own leadership style and he mapped out what it takes to be successful. I highly recommend Will for life and career coaching.

Will is a professional, natural leader who manages to make you feel at ease. He manages to be both emphatic and encouraging, whilst also managing to challenge you to find your own answers. Will’s approach is totally non-judgmental and the sessions are really focused on you and on what you want to achieve. Working with Will has allowed me to address challenges I was facing and he brought a wealth of resources and practical tools to help me set goals, clarify my values, and explore avenues right away. Even though I left teaching 5 years ago, I still seek out Will for his help and guidance and I appreciate his versatility as a thought partner, ally, and coach. Our sessions are always productive and efficiently run, which is perfect for someone who is juggling many priorities! Will brings great communication, professionalism and quality to his work and I highly recommend him as a life/business coach.
- Jamie T (Leadership Coaching)

Highly recommended

I am so glad I found Mapleleaf Vision! Will has been super supportive and understood exactly what I needed to help me to redirect my focus. I now have fresh enthusiasm for what lies ahead.
- Greg M (Life Coaching)


Will at Mapleleaf vision fitted me in for a last minute decision-making session that I needed to make ASAP re. a job offer / career change. He was friendly, professional, and really knew his stuff! He unpicked things that I could never have done on my own. I’m so grateful to him & will be highly recommending him to everyone! Where there is a ‘Will’, there’s a way! Thank you, Will. You truly have a gift.
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